Not everyone who’s loud on the internet is the real deal. Some people are masters of visibility—big energy, flashy videos, and endless self-promotion—but when you dig deeper, there’s nothing under the hood.

So how do you separate true expertise from empty hype? Before trusting someone with your time, money, or business, learn how to spot the red flags, ask the right questions, and vet so-called "experts" before they bait and switch you.

This guide breaks down practical tips to identify real credibility, avoid online snake oil salespeople, and protect yourself from getting scammed by well-branded illusions. 🚨 Read now to learn how to spot the fakes before they take your money.

Striking the right balance between working on your startup vs. working in your startup is one of the biggest challenges founders face. Some get stuck in the weeds, drowning in daily tasks, while others spiral into visionary mode, losing touch with execution. So, when should founders roll up their sleeves and when should they step back to lead? This guide breaks down key moments when founders need to be hands-on, when to shift into strategic leadership, and practical tips to balance execution with long-term growth—ensuring your startup scales efficiently without burnout. 🚀 Read more to master the art of founder balance!

Scaling your startup? The decision to hire employees or outsource to independent contractors can be game-changing. While full-time employees provide stability, contractors offer cost-effective, flexible solutions. This guide explores when to outsource, the key differences in duties, and how to scale strategically without breaking the bank. Read more to make the right hiring move!

Lately, I keep seeing ads selling executive assistants as embedded leaders, and it makes my skin crawl. Too often, I see startups and businesses hire so-called "experts" or "coaches," only to walk away confused, frustrated, and out a hefty retainer. With the rise of people branding themselves as fractional executives without the right experience, it’s time to set the record straight.

In this guide, I break down the difference between a true fractional executive and an agency, the key responsibilities of each, and how to identify if the person you’re hiring is actually qualified—or just another consultant with a fancy title. If you're looking to scale your business, build internal systems, and hire leadership that drives real impact, this is for you.

Are you interested in leveraging LinkedIn to expand both your professional network but also your sales? We have just what you need!

It all begins with an idea. But then what? Here are a few tips to get you started on your entrepreneurial journey!

Need more exposure for your business? Get the basics of Pitching and PR here!